Children are our future, and they are enthusiastic about everything that moves. This makes mobility an exciting topic. In Kids World, you can playfully appeal to the creativity of the next generation and their desire to discover new things. The idea of networking is represented by a labyrinth, while a walk-on model battery makes the topic of electrification come to life and a Bobby Car obstacle course gives children a real off-road challenge. Curiosity emerges as a thirst for knowledge, and playing becomes a hands-on experience.
The stage is all yours: if you would like younger IAA visitors to experience and learn about your brand, you can hire “play areas” and sponsor teaching experiences, perhaps as part of the IAA Kids Driver’s License initiative. In this way, you can make your brand a favorite among the young – and their parents.